Privacy Policy

Last Updated: 03/07/26

1. Introduction

Welcome to The Savvy Caddie (“we”, “us”, “our”).

We are committed to protecting your privacy and handling your personal information transparently and responsibly. This Privacy Policy explains what information we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using this website, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Who We Are

The Savvy Caddie is a website dedicated to providing golf strategy advice, equipment reviews, educational content and affiliate offers.

Website:
https://www.thesavvycaddie.com

Privacy Contact:
info@thesavvycaddie.com

3. Information We Collect

Depending on how you use our website, we may collect the following information.

Information You Provide

When you contact us or subscribe to our newsletter, you may provide:

  • Name
  • Email address
  • Any information you include in your message

Providing this information is entirely voluntary.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address (where applicable)
  • Browser type
  • Device information
  • Operating system
  • Pages visited
  • Time spent on pages
  • Referring website
  • Date and time of your visit

This information helps us understand how visitors use our website.

4. How We Collect Your Information

We collect information when you:

  • Complete a contact form
  • Join our email newsletter
  • Browse our website
  • Accept optional cookies through our cookie banner

5. How We Use Your Information

We use your information to:

  • Respond to enquiries
  • Send newsletters and updates (only where you have subscribed)
  • Improve our website
  • Understand visitor behaviour through analytics
  • Monitor website performance
  • Comply with legal obligations

We will never sell your personal information.

6. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Consent

For:

  • Email newsletters
  • Marketing communications
  • Optional analytics and marketing cookies (where applicable)

You may withdraw your consent at any time.

Legitimate Interests

For:

  • Responding to enquiries
  • Improving our website
  • Maintaining website security
  • Preventing misuse of our website

7. Email Newsletter

If you subscribe to our newsletter, we will use your email address to send:

  • Golf strategy tips
  • New YouTube videos
  • Website updates
  • Affiliate offers
  • Product recommendations
  • Occasional promotions

Our email marketing is managed using Mailchimp.

Every email includes an unsubscribe link, allowing you to leave our mailing list at any time.

8. Contact Forms

If you submit a contact form, we collect the information you choose to provide.

We use this information solely to respond to your enquiry.

We do not use contact form submissions for marketing unless you have separately subscribed to our newsletter.

9. Cookies

This website uses cookies.

Cookies are small text files stored on your device to improve your browsing experience.

We use a Google Tag Manager cookie consent banner to allow you to choose which optional cookies you wish to accept.

Cookies may include:

  • Essential cookies
  • Analytics cookies
  • Functional cookies

You can change your cookie preferences at any time using our cookie settings.

10. Google Analytics

We use Google Analytics to understand how visitors use our website.

Google Analytics may collect information including:

  • Pages visited
  • Time spent on the site
  • Device type
  • Browser type
  • Approximate geographic location

Where required by law, Analytics cookies will only be placed after you have given consent.

Google may process information on servers located outside the United Kingdom.

For more information see Google’s Privacy Policy.

11. Google Search Console

We use Google Search Console to monitor website performance within Google Search.

Search Console does not identify individual visitors and does not collect personal information from website users.

12. Affiliate Links

Some pages on this website contain affiliate links.

If you click an affiliate link and make a purchase, we will receive a commission at no additional cost to you.

Affiliate partners may use cookies to track purchases.

These cookies are managed by the relevant retailer and are subject to their own privacy policies.

We only recommend products and services that we genuinely believe may provide value to golfers.

13. Embedded Content

Articles and pages may contain embedded content including:

  • YouTube videos
  • Maps
  • Social media posts

Embedded content behaves exactly as if you had visited the third-party website directly.

These websites may collect information, use cookies and monitor your interaction with their content.

14. Third-Party Services

We currently use, or may use, services including:

  • Google Analytics
  • Google Tag Manager
  • Google Search Console
  • Mailchimp
  • WordPress
  • YouTube

These providers have their own privacy policies governing how they process personal information.

15. Data Retention

We retain personal information only for as long as necessary.

For example:

  • Contact form enquiries may be retained for administrative purposes.
  • Newsletter subscriptions remain active until you unsubscribe.
  • Analytics data is retained in accordance with Google Analytics settings.

16. Data Security

We take reasonable technical and organisational measures to protect your information against:

  • Unauthorised access
  • Loss
  • Misuse
  • Disclosure
  • Alteration

However, no website can guarantee complete security.

17. International Transfers

Some of our third-party providers may process data outside the United Kingdom.

Where this occurs, appropriate safeguards are used to protect your personal information in accordance with UK GDPR.

18. Your Rights

Under UK GDPR you have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Restrict processing
  • Object to processing
  • Withdraw consent
  • Request transfer of your data where applicable

To exercise any of these rights, please contact us using the details below.

19. Children’s Privacy

This website is not intended for children under the age of 18.

We do not knowingly collect personal information from children.

If you believe a child has provided personal information, please contact us so it can be removed.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page together with the updated revision date.

21. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact:

Email:
info@thesavvycaddie.com

22. Complaints

If you believe we have not handled your personal information appropriately, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Website:
https://ico.org.uk

We would appreciate the opportunity to resolve your concerns before you contact the ICO.